ABOUT

What we do

Choice Custom Tackle specializes in personalized fishing rods for anyone looking to "up" their fishing street cred. Using only the highest quality composites and materials, we hand-assemble rods and wrap the handles in unique designs, all to our customers' specifications.

For all you folks out there who've tried the generic, cheapo brands, we feel your pain, and you've come to the right place. Choice Custom Tackle prides itself in being the best of the best, using blanks from United Composite Manufacturers, as well as Jaws, Phenix, Loomis and Pacbay, and guide sets from Fuji, Pacbay, Alps, among other popular name brands.

Ed Choi, creator of Choice Custom Tackle, is a Southern Californian fishing fanatic with over 30 years of experience. You might’ve seen him on ESPN or some of those other fishing channels in the past. He’s traveled all the way to Alaska and Mexico to catch some of the rarest and most *delicious* fish. All that to say, if anyone can set you up for success, it’s this guy.

Our Products

We sell 4 different types of rods:

Trolling Rod * Offshore Rod * Inshore Rod * Freshwater Rod

Just send us a message specifying which type of rod and which brands you'd like us to use for each rod component, and we'll get the job done! Don't have any preferences? No problem! Feel free to choose from the collection of ready-made rods designed by master fisherman, Ed Choi, in the Merch section. 

But worst case scenario: if nothing in our current selection suits your style and you don't have any specific requests in terms of brands, send us a message and we'll ship you a copy of "Fishing for Dummies" so you can brush up on your fishing game. Kidding! Just call us at 818.254.5477 and ask for Ed. He'll work to find the best fit for you!